Turn interest into a decision contract
A useful value case begins with the decision event: what funding, continuation, acceptance, renewal, or reshape decision must be made, by when, and with what economic exposure. Define the eligible workflow and exclusions before calculating value so the numerator and denominator cannot drift after the fact.
Record the current baseline, target, measurement window, metric owner, independent verifier, adoption or operating indicator, decision threshold, and attribution limits. Missing values remain explicit unknowns and route the next field move; they do not become optimistic defaults.